Korea University Design Branding | 2025 Exhibition

The 7th Public Diplomacy Week

Connecting the World Together

The 7th Public Diplomacy Week, held under the theme “Connecting the World Together,” was a public event joined by embassies and cultural institutes from 33 countries, including Greece, Italy, Thailand, and Poland, as well as international organizations such as the International Committee of the Red Cross and the Food and Agriculture Organization of the United Nations (FAO), alongside universities and public institutions.

FRONT KIT adopted the motif of the “ring” to convey the ideas of hyper-connectivity and inevitable coexistence that define the current global era. This concept was reflected across all brand applications of the main event—including the key visual, spatial design, and video—expressed through forms that connect, intersect, and blend with one another. The developed master graphic was further expanded through a variation process, serving as the master visual system for four embassy-linked programs and two sub-programs, creating a layered and immersive visual impact across the event.