FRONT KIT adopted the motif of the “ring” to convey the ideas of hyper-connectivity and inevitable coexistence that define the current global era. This concept was reflected across all brand applications of the main event—including the key visual, spatial design, and video—expressed through forms that connect, intersect, and blend with one another. The developed master graphic was further expanded through a variation process, serving as the master visual system for four embassy-linked programs and two sub-programs, creating a layered and immersive visual impact across the event.
Creative Direction: Min Ah Hong
Application: Woo Jung Park
Motion: Han Jin Cho