Veggiet Design Renewal

Veggiet of a wellness life brand Huenic, is a 100% vegan protein shake made from pea protein. Front Kit carried out a brand renewal for Veggiet to increase consumer preference and to enhance information delivery. Accordingly, a key visual was developed with the motif of ‘the image of powder being dissolved in water’ to more intuitively convey the characteristics of the product. The key visual was applied to color variations representing the four raw materials and flavors: grains, cacao, black beans, and matcha. As a result, the new package design, which reminds of the soft taste as well as the texture of the contents, received a great response from various consumers, and also enhanced the positive impression of the brand itself.






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Client: Huenic   huenic.com

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PM & Brand Strategy: HIZ   hizsite.com
Design: FRONT KIT   frontkit.co.kr

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FRONT KIT
Art Direction: Min Ah Hong
Design: Yun Woo Shin, Jung In Lee
Photo: Yun Woo Shin, Hyeok Kim 





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