VINKER

Vinker is a plant-based meat brand of Huenic, which has been dedicated to developing future food for vegans. In collaboration with the brand marketing agency HIZ, Front Kit developed a bright and cheerful brand identity based on expressive facial motifs that reflect the characteristics of the North American market environment. The identity was designed to secure high visibility and readability across various media, and this direction was consistently applied to package design and website design, achieving a unified brand experience. When the logo is placed alongside product detail cuts, it evokes a smiling expression, adding a sense of wit and playfulness to the brand. This approach embodies Huenic’s values of listening to everyone’s story—regardless of age, gender, or ethnicity—while emphasizing harmony between everyday life and the environment.

VINKER

I'm Plant-based!

The identity was designed to secure high visibility and readability across various media, and this direction was consistently applied to package design and website design, achieving a unified brand experience.
When the logo is placed alongside product detail cuts, it evokes a smiling expression, adding a sense of wit and playfulness to the brand.
This approach embodies Huenic’s values of listening to everyone’s story—regardless of age, gender, or ethnicity—while emphasizing harmony between everyday life and the environment.