VINKER
I'm Plant-based!
Vinker is a plant-based meat brand of Huenic, which has been dedicated to developing future food for vegans.
In collaboration with the brand marketing agency HIZ, Front Kit developed a bright and cheerful brand identity based on expressive facial motifs that reflect the characteristics of the North American market environment.
In collaboration with the brand marketing agency HIZ, Front Kit developed a bright and cheerful brand identity based on expressive facial motifs that reflect the characteristics of the North American market environment.
The identity was designed to secure high visibility and readability across various media, and this direction was consistently applied to package design and website design, achieving a unified brand experience.
When the logo is placed alongside product detail cuts, it evokes a smiling expression, adding a sense of wit and playfulness to the brand.
This approach embodies Huenic’s values of listening to everyone’s story—regardless of age, gender, or ethnicity—while emphasizing harmony between everyday life and the environment.
When the logo is placed alongside product detail cuts, it evokes a smiling expression, adding a sense of wit and playfulness to the brand.
This approach embodies Huenic’s values of listening to everyone’s story—regardless of age, gender, or ethnicity—while emphasizing harmony between everyday life and the environment.
Client: Huenic
PM & Strategy: HIZ
PM & Strategy: HIZ
Verbal Identity: HIZ
Brand Identity System: FRONT KIT
BI Application: FRONT KIT
Web Design: FRONT KIT
Food Photography: Charida Studio
Art Direction: Min Ah Hong
Lead Design: Yun Woo Shin
Design Application: Jung In Lee
Brand Identity System: FRONT KIT
BI Application: FRONT KIT
Web Design: FRONT KIT
Food Photography: Charida Studio
Package Photography: FRONT KIT
-Art Direction: Min Ah Hong
Lead Design: Yun Woo Shin
Design Application: Jung In Lee
Motion Graphic: Hyeok Kim
Package Photography: Yun Woo Shin, Jung In Lee
Package Photography: Yun Woo Shin, Jung In Lee